Due to the success of previous editions of The Student Pocket Guide, a large percentage of advertisers renewed in advance, securing their positions in the magazine. Many happy advertisers book the full academic year upfront to guarantee their spot with peace of mind that their student campaign is taken care of. Often, businesses choose to target students just at Fresher’s, however, student loan installments are paid termly, which coincides with our publishing dates, providing national and local businesses with an opportunity to continually remind students of their product/event/service and ensure they are always at the forefront of their mind.
Despite tuition fee costs, there is still a larger number of 18 year olds attending university than in previous years. Richard Jenkings, Senior Consultant at Experian Marketing Services, said: “Student spending power has improved considerably in recent years and is set to increase a further seven billion pounds by 2020. This is a phenomenal amount and shows the impact this demographic has on local businesses and services in towns across the UK.”
In 2015-16 there were 2.28 million students studying at UK higher education institutions (excludes further education colleges), with figures from the previous year showing 90% of all graduates were in work or further study six months after leaving university.
Having been publishing and communicating with the student demographic since 2005, we are experts when it comes to the content we publish, the design, tone of voice and layout of the magazine. For instance, our content to advertising ratio is approximately 70% content VS. 30% advertising, providing a well balanced publication. Advertisers usually promote an offer or discount, again adding value of the advertising featured in the title. Many advertising options are available from full page adverts, double page spreads, written features, logo on cover placements, website banner ads, video sponsorship and social media promotion. For further information please contact the advertising department on 01603 727768.