“Content is king”, a statement that’s been used globally by people since 1996, when Bill Gates wrote an essay entitled “Content is King”, which was published on the Microsoft website. He began by saying: “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” And Gates was right! With the rapidly evolving digital and social media world we live in now, larger amounts of money is being made on the Internet than ever before. More content is consumed through mobile and tablet devices, and the stats are staggering – according to AdWeek survey, consumers now spend more than 5 hours a day on their smartphones, an 88% growth year-on-year spent watching videos on a mobile. In 2018, 52.2% of all worldwide online traffic was generated through mobile phones, and in 2017, 95.1% of active Facebook users accounts accessed the social network via a mobile device (Statista, 2018).
I could fire out these stats all day long: basically all eyes are locked on to the world-wide-web and social media sites, so of course it’s the place to be pushing out your content, but that’s obvious, so everyone is doing it. Content publishing has become very competitive, and that only leads to greater opportunity! New skills are emerging, new jobs are being created, and new industries are being born. Full time Meme jobs now exist, influencers are earning big money, and brands are changing the way they market themselves. It’s certainly an exciting time to be in the content/marketing industry right now. However, in a bustling market where all eyes are diverted to a screen, people and businesses are having to really get creative and smart about their content in order to attract attention. This leads right back to Gates’ “Content is King”, comment. Long-form video content is on the rise. Facebook has introduced algorithms which prioritises high quality and engaging long-form content on its news-feed, aiming to take on YouTube as a video platform.
Content is king, and knowledge is power. It is for these reasons we are putting more of our focus on exclusive, high quality, long-form video content. To kick start this new vision and focus, Pocket Media Group is rolling out various new video documentaries. The first video launched with this strategy in mind was with Netflix presenter Raphael Rowe, who spent 12 years in maximum security prisons for crimes he didn’t commit. The 55 minute documentary-style video interview talks about his time behind bars, the struggles he faced and the determination he needed to continue to fight for his freedom, up until the present time where he travels the world speaking to prisoners and prison guards for his Netflix series: Inside the World’s Toughest Prisons. We hear about what really goes on behind bars, how gangs run prisons and what it’s like having to work in these scary and dangerous places.
Our second interview of the series is with explorer, author and photographer Levison Wood. A truly fascinating, humble, and inspiring person. He’s walked the length of the river Nile, the length of the Himalayas, all of Central America, he’s crossed the Caucasus Mountains from Russia to Iran and most recently completed a 5,000 mile circumnavigation of the Arabian Peninsula taking in countries including Iraq, Syria and Yemen. We caught up with Levison to talk about everything from his childhood, his time in the army, the dangers of the wildlife he encounters during his expeditions, the wars he walks through, a terrible crash which nearly ended his life and his latest and riskiest trek yet: Journeys through the Badlands & Beyond.
Hopefully having read this, it has stirred some curiosity and got you thinking of how you can develop your content and better capture the imagination of your audience. Social media is the new shop window. If you’re not involved and pushing out engaging content, you’re missing out on a lot of footfall, and lots of potential lifetime loyal customers!
If you need assistance with social media expertise, marketing, content or strategy planning, our sister company Digital Boss could help. Contact a friendly member of staff to find out more, on 01603 273870.
Thanks for reading.